Play Console gets a co-pilot: agentic store ops

Remember copy-pasting your store listing into every language, one field at a time? Google Play would like you to forget it.

Play Store optimisation was one of the headline themes at Google App Summit in Dublin, and Play Console is where it turns into everyday work. Here's what Gemini now takes off your plate.

1. Localization from a spreadsheet. Upload a CSV or Google Sheet and Gemini pre-fills your listings in other languages for review, subscription benefits included. 2. Keyword to listing in one click. Pick a keyword recommendation and Gemini drafts a custom store listing built around it. 3. Catalog on autopilot. Agentic catalog management handles bulk price changes, SKU imports and metadata for one-time products. 4. Ask your dashboard. Interactive Q&A explains why a metric moved and suggests what to try next.

And on the build side, AI Studio can now take an Android app from prompt to Play's internal test track with a single click.

Our take: the repetitive part of store ops is getting automated. The teams that win will spend the saved hours on positioning and experiments, not on producing more listings.